Bridging Neuroscience and Creativity Across Europe

Welcome to KreaTech, where researchers, filmmakers, and educators collaborate to explore how science and creativity can enhance the future of European film education.

KreaTech is an Erasmus+ co-funded project that integrates neuroscience into film and media education. The project is coordinated by Cinematronic (Denmark) in collaboration with Filmuniversität Babelsberg Konrad Wolf (Germany), BrainSigns (Italy), and Cinemotions (Denmark). KreaTech is a digital learning platform that teaches educators and students to use biosensor data in the creative process.

Why KreaTech?

Students and teachers in film schools often lack access to tools that enable them to understand, in real time, how audiences respond emotionally to creative work. Existing evaluation methods, such as screenings, questionnaires, or focus groups, typically occur late in the production process, when meaningful changes are difficult or impossible.

KreaTech aims to address this gap by bringing film educators and neuroscientists together to design structured learning experiences that integrate biosensor data with creative practice before, during, and after productionction phase.

By introducing these methods at earlier stages of the creative process, the project enables creatives to base decisions on measurable audience responses, thereby focusing resources on ideas that have a demonstrable impact on viewers or the author's vision.

The Consortium

The partnership brings together institutions with complementary expertise.

• Cinematronic (Denmark) is a technology startup originating from Aalborg University. Its Biosignal Platform measures physiological indicators such as galvanic skin response, heart rate, and eye tracking, translating them into usable metrics of attention, stress, and engagement. In simple terms, it records subtle physiological signals and helps pinpoint indicators of attention, stress, and engagement during media experiences. Cinematronic has collaborated with broadcasters such as DR and Nordisk Film, as well as independent film schools, including Super-8 and Super-16. The company has also received the AAU Startup Grant and other Danish innovation awards. Within KreaTech, Cinematronic provides the technical infrastructure and leads the development of the teacher's module.

• Filmuniversität Babelsberg Konrad Wolf (Germany) is a leading German film university located in Potsdam at the heart of the Babelsberg studio complex. It is recognised for combining artistic and scientific traditions and plays a central role in Europe's MediaTech Hub ecosystem. The university also supports entrepreneurship and innovation through initiatives such as STARTBÜRO Babelsberg, which funds and mentors alumni-led projects. Within KreaTech, Filmuniversität Babelsberg contributes to the pedagogical design, lesson integration, and validation of the platform in higher education contexts, as well as use case testing of the technology.

• BrainSigns (Italy) is a research-based company spun out of Sapienza University of Rome. Since 2010, it has specialised in recording and analysing neurophysiological data (EEG, ECG, GSR, eye-tracking) for applications in neuromarketing, user experience, human factors, and neuroaesthetics. With over a decade of research and patented methodologies for real-time measurement of mental states, BrainSigns provides the scientific background of KreaTech. Its role is to bridge the gap between creative, technological, and scientific partners and test the platform against known metrics to create the ideal user experience.

• Cinemotions (Denmark) contributes expertise from professional film production and helps spread the word about KreaTech through social media content.

Contribution to Erasmus+ Priorities

KreaTech contributes to three key Erasmus+ priorities:

• Digital transformation by developing new educational tools that enhance digital readiness and allow teachers and students to work with biosensor data in film education.
• Innovative pedagogy, by introducing teaching and learning practices that combine psychophysiology and creative media production.
• Sustainability, by reducing wasted production resources through earlier testing and validation of creative material.

Long-Term Vision

Our vision is to establish a lasting European framework for integrating neuroscience into creative education through open-access educational content. In the long term, the consortium will work towards establishing proven methods for data-driven content creation, with the goal of creating a standard in audiovisual education, enabling new generations of filmmakers to combine creativity with scientific insight and compete successfully on the international stage.