Supported by Erasmus+ KreaTech, Brainsigns, in collaboration with the KreaTech partners, has defined and validated a new neurophysiological index of viewers’ emotional reactions to video, from ads to film trailers. The scientific paper is currently under review at the Journal of Neuroscience, Psychology, and Economics, so we cannot share further details yet. Publication will follow, and we will share the full story as soon as it is available.

Also, as part of KreaTech, researchers at Brainsigns have submitted another research article, now under peer review at a leading international journal. While the title and abstract remain under wraps, the work pushes fresh directions in neuro-cinematics, turning wearable signals and audience responses into practical insights for creative teams. More to come once the review is complete.