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Course: Exploring Neurometrics for Film Production
Module: Introduction to Neurometrics

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Data collectionAnalyzing data+2 more

Introduction to Neurometrics

In this module, we gain a comprehensive foundation in biometric data and step into field of neurometrics in theory and praxis.

Prof. Gianluca Di Flumeri

September 30, 2025

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Learning Objectives:

  • Understand how psychological states are reflected in measurable physiological signals.

  • Gain an overview of key data sources and measurement technologies.

  • Apply essential standards for data collection, processing, and ethical practice.

  • Build basic competence in processing and interpreting neurometric data.

  • Recognize the use of neurometrics across different application domains.

  • Develop critical reflection skills through the design and discussion of neurometric scenarios.

Introduction to Working with Physiological Data

Discover how brain, body, and eye signals can be measured and combined to reveal patterns of attention, emotion, and engagement in film and media.

Collecting and Processing Physiological Data

Learn how collecting neurometric data goes far beyond hooking up sensors. It requires reliable setups, careful experimental design, and attention to participant comfort and ethics so that raw signals truly reflect authentic audience experience.

Introduction to Neurometrics

Neurometrics turn biometric signals like EEG, GSR, and eye tracking into measures of attention, emotion, and engagement, offering filmmakers and researchers profound insights beyond self-reported experience.

Examples & State of the Art

From aviation safety to marketing research, neurometrics have proven their value in high-stakes and commercial settings. In this lesson, you will see how these established methods can be transferred to cinema to refine pacing, boost engagement, and deepen emotional impact.

Resources

  • D2.1_Literature review report redacted
  • D2.6_Framework report for data-driven communication redacted
  • D2.4_Workshop - Cross-disciplinary Communication Framework

This module investigates how psychological states manifest in measurable physiological signals. In doing so, it equips students with the depth of knowledge necessary to advance the novel field of neurometrics in film production and to develop their own scenarios.

As this module provide in-depth theoretical knowledge, students particularly interested in concrete applications for filmmaking are encouraged to consult the lesson summaries and to continue into Module 2, where applied production-oriented cases are explored in greater detail.

Lesson 1:Introduction to Working with Physiological Data
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Module: Introduction to Neurometrics Lessons

Explore the first lessons in this module

Introduction to Working with Physiological Data

Lesson 1: Introduction to Working with Physiological Data

Discover how brain, body, and eye signals can be measured and combined to reveal patterns of attention, emotion, and engagement in film and media.

Jump to Lesson
Collecting and Processing Physiological Data

Lesson 2: Collecting and Processing Physiological Data

Learn how collecting neurometric data goes far beyond hooking up sensors. It requires reliable setups, careful experimental design, and attention to participant comfort and ethics so that raw signals truly reflect authentic audience experience.

Jump to Lesson
Introduction to Neurometrics

Lesson 3: Introduction to Neurometrics

Neurometrics turn biometric signals like EEG, GSR, and eye tracking into measures of attention, emotion, and engagement, offering filmmakers and researchers profound insights beyond self-reported experience.

Jump to Lesson