Case Study INTERCONNECTION

An exploratory study at Film University Babelsberg KONRAD WOLF tested the use of GSR to measure audience reactions during a soft lock screening of the sci-fi miniseries INTERCONNECTION. Eight participants viewed the first episode under controlled conditions, with data collected individually. The results showed arousal peaks during early action, a steadier middle phase, and renewed but smaller responses toward the end, suggesting a shift from action-driven to character-driven engagement. Qualitative feedback enriched these findings, drawing attention to the lighting in the virtual production environment, personal memories from the set, and professional reflections on acting. While the small sample limits generalization, the study demonstrates how combining physiological measures with viewer feedback can provide valuable input for editing, sound, and pacing decisions, offering a proof of concept for integrating neurometrics into creative workflows. An expert interview with director Marco Braune and study conductor Aljoŝa Dakić further contextualized these results, showing how creative intentions and production realities intersect with neurometric methods.